Lead Performance Manager, Social

About the position
As the Lead Performance Manager for Social at Target, you will play a pivotal role in shaping and executing social media strategies that resonate with our guests and drive business objectives. This position is situated within Target Marketing and Social, focusing on Social Performance, where you will create clear and compelling strategies that engage guests at every touchpoint. Your expertise in understanding guest insights and behaviors will be crucial in developing industry-leading social strategies aimed at enhancing Target's brand equity and loyalty, ultimately increasing our share of shopping trips. In this role, you will collaborate with key partners across various functions, including Social Engagement, Commerce, Guest Insights, Digital, and Paid Social, to deliver comprehensive reporting and insights. You will synthesize data from multiple platforms to provide a holistic view that supports data-driven business decision-making. Your strong storytelling and strategic thinking skills will be essential as you translate business goals and guest insights into actionable social strategies. You will also be responsible for redefining key performance indicators (KPIs), integrating them into standard routines, and evolving measurement tools to ensure continuous improvement. As a Senior Marketing Manager, you will lead the social media reporting process, assess guest conversation analysis, and deliver enterprise social reporting that provides context on brand reputation and guest sentiment. Your role will involve consulting with Social Content strategists throughout campaign lifecycles, implementing process improvements, and shaping strategic narratives to gain buy-in from marketing leaders and external partners. This position requires a commitment to partnership and collaboration, as well as a drive to deliver innovative work that inspires guests to choose Target.
Responsibilities
? Lead the social media reporting process and measurement strategy.
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? Synthesize results from various platforms to provide a holistic view for data-based decision-making.
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? Translate business goals and guest insights into actionable social strategies.
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? Assess and redefine key performance indicators (KPIs) and integrate them into standard routines.
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? Support guest conversation analysis and enterprise social reporting.
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? Deliver context on brand reputation and guest sentiment to executive and communication teams.
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? Consult with Social Content strategists throughout campaign lifecycles to support Target Social performance.
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? Implement process improvements, tool enhancements, and reporting.
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? Shape strategic narratives to gain buy-in from marketing leaders and external partners.
Requirements
? Four-year degree required, preferably in Marketing, Social, or Digital emphasis.
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? 8+ years of related work experience in strategic marketing.
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? Proven track record of driving successful strategic marketing strategy and execution.
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? Strong analytical skills to interpret and synthesize data into compelling stories.
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? Ability to engage partners across the organization to collaboratively solve problems.
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? Strong creative and media acumen with the ability to write compelling strategy briefs.
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? Experience in developing metrics, reports, and visualizations for stakeholders.
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? Advanced proficiency in at least one visualization tool (e.g., Tableau, Domo, Adobe).
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? Experience with social media analytics tools (e.g., Facebook Insights, TikTok analytics).
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? Experience in AB Testing methods.
Nice-to-haves
? Experience with Netbase, Bazaarvoice, URL metrics, Adobe, Site Catalyst, DOMO, Greenfield, Excel, PowerPoint/Keynote, Quid, Respondology, or Sprnklr.
Benefits
? Comprehensive health benefits including medical, vision, dental, and life insurance.
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? 401(k) retirement plan.
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? Employee discount program.
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? Short-term and long-term disability insurance.
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? Paid sick leave.
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? Paid national holidays.
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? Paid vacation.