Senior Digital Marketing Data Analyst - Hybrid/Remote

Employer Industry: Healthcare Services

Why Consider This Job Opportunity
? Opportunity for career advancement and growth within the organization
? Flexible remote work option available
? Comprehensive benefits package including medical, dental, vision, and life insurance
? Access to retirement plans and paid time off
? Collaborative and inclusive work environment focused on diversity, equity, and inclusion
? Chance to work with cutting-edge digital marketing and analytics technologies

What To Expect (Job Responsibilities)
? Serve as the primary digital marketing campaign data analyst for the enterprise marketing team, collaborating with various departments to implement digital campaign tracking
? Develop multi-channel marketing campaign performance reporting and dashboards, integrating data from paid and non-paid channels
? Utilize advanced analytics and data visualization tools to provide performance insights and recommendations
? Monitor key campaign performance metrics and trends, providing actionable insights to ensure campaign goals are met
? Extract and manage large data sets from various sources to ensure data quality and compliance with regulatory requirements

What Is Required (Qualifications)
? Proven experience in developing multi-channel digital marketing campaign reporting and dashboards
? Extensive experience with Google Analytics GA4 360 configuration and reporting
? Minimum of 5-7 years of experience in a digital marketing campaign or web analytics analyst role
? Advanced proficiency in Microsoft Excel and familiarity with data visualization tools
? Strong communication skills with the ability to translate technical data into actionable marketing insights

How To Stand Out (Preferred Qualifications)
? Experience working with large advertising agencies on digital marketing campaign reporting
? Familiarity with project management tools such as Asana and Jira
? Proficiency in data wrangling and integration tools
? Experience with Oracle databases and SQL query techniques

#HealthcareServices #DigitalMarketing #Analytics #RemoteWork #CareerOpportunity

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